Sourcing is all about identifying, and engaging, potential candidates for your organization or clients. However, getting those candidates' attention is increasingly challenging. Crafting personalized approaches to improve engagement is essential, but time-consuming. Fortunately, there are strategies Recruiters can adopt from marketing professionals to achieve results more efficiently: reaching more prospects in less time than with one-to-one outreach like emails and phone calls.
To apply these marketing techniques most effectively requires more than an understanding of the core concepts and essential tools. Modern marketing is all about data: researching the audience ahead of time, and responding quickly to new information learned through experimentation.
How many potential candidates have seen your job ad? How many applied? Who is sharing your Tweets, liking your Facebook page, or sharing your LinkedIn posts? Is content posted at 9AM Wednesday morning performing better, or is it what you distribute at 7PM on Sunday that reaches the best audience?
In addition to the built-in tools on social media sites and job boards, leveraging Bitly, tracking images, Google website analytics, Buffer, IFTTT, Quintly, ManageFlitter, SumAll and more, will give you a precise picture of how well your recruiting marketing activities are performing.
This class provides an introduction to effective recruitment marketing techniques, as well as how to measure and gauge the efficacy of your recruitment marketing activities.
What You Will Learn: The best, easy-to-use, tools for automating and scheduling postings, tracking engagement, monitoring social media, and optimizing online candidate engagement.
Who Will Benefit: Sourcers, Recruiters, talent acquisition teams looking to take advantage of a data-driven marketing process to pull ahead of the competition.
Included: For live and recorded classes alike, all who register will receive the complete recording and presentation slides.
30 Days Support: This class includes our 30-day online support guarantee. Get answers to your questions, additional examples, and suggestions for implementing what you learn!
Optional Practice Session: For the live version of the class, you'll get extended Q&A and real-time demonstrations of how to apply what you've learned to your daily work. In recorded form, the practice session provides additional examples and exercises for practicing on your own time.
Training Library Recordings *
Lecture Recorded: November 29th, 2016
Practice Recorded: November 30th, 2016
* - Note: the previous title of this class was "Data Driven Recruiting".
After providing payment, you will receive a confirmation email with instructions for completing your live class registration, or accessing your selected recording(s), within one business day. Instructions will be sent to the email provided during checkout.