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Competitive Intelligence (CI) results from a company's efforts to gather and analyze information about its industry, business environment, and competing and services.

Sourcers and Recruiters can apply the same research techniques and gain valuable information about the market. Doing so provides value from intake (advising hiring managers) to close (advising or negotiating with candidates).

When sourcing, access to previously gathered intelligence educates and enhances the sites, tools, and search strings to use. As an example everyone is familiar with, you can source using a target company list; knowing which companies are hiring or firing and in which locations will inform your search further.

If sourcing follows thorough research, it results in faster work, more comprehensive talent pipelines, unique prospects, and informed interactions.

This class will cover various techniques to help assess the competitive landscape for your company or requisition. You will learn how to use familiar tools (e.g., search engines, job boards, social networks) in new ways. You will learn to apply these techniques to find competitors in an industry or location, similar job titles within a range of companies, which companies use the same technology or methods as your own, salary data, and much more.

View Outline

Class Outcomes: You will learn how to apply Competitive Intelligence research techniques to help find potential candidates and valuable information about the market.

Who Will Benefit: Recruiters, Sourcers, and anyone whose job involves market research and gaining insight into other companies will benefit from this course.

Included: For live and recorded classes alike, all who register will receive the complete recording and presentation slides.

30 Days Support: This class includes our 30-day online support guarantee. Get answers to your questions, additional examples, and suggestions for implementing what you learn!

Optional Workshop: For the live version of the class, you'll get extended Q&A and real-time demonstrations of how to apply what you've learned to your daily work. In recorded form, the workshop session provides additional examples and practice exercises to work through on your own time.


Upcoming Sessions - Limited Seating
No upcoming sessions currently scheduled.

Purchase the latest recording, or check out our other upcoming classes!

Training Library Recordings

Lecture Recorded: March 30th, 2021
Workshop Recorded: March 31st, 2021

Choose Your Session(s):

After providing payment, you will receive a confirmation email with instructions for completing your live class registration(s), or accessing your selected recording(s), within one business day. Instructions will be sent to the email provided during checkout.