Competitive Intelligence (CI) is the result of a company's efforts to gather and analyze information about its industry, business environment, and competing and services.
Sourcers and Recruiters can apply the same research techniques to help to find potential candidates. They can also gain valuable information about the market, which provides value from intake (advising hiring mangers) to close (advising or negotiating with candidates).
In this class, we will cover a range of techniques to help assess the competitive landscape for your firm or requisition. We will focus on showing how to use the tools many Sourcers and Recruiters are already familiar with (e.g., search engines, job boards, social networks) in new ways. You will learn to apply these techniques to find leading and comparable companies in an industry or location, similar job titles within a range of companies, which companies use the same technology or methods as your own, salary data, and much more.
Class Outcomes: You will learn how to apply Competitive Intelligence research techniques to help find potential candidates and valuable information about the market.
Who Will Benefit: Recruiters, Sourcers, business planning and sales professionals, and anyone whose job involves market research or gaining insight into other companies will benefit from this course.
Included: For live and recorded classes alike, all who register will receive the complete recording and presentation slides.
30 Days Support: This class includes our 30-day online support guarantee. Get answers to your questions, additional examples, and suggestions for implementing what you learn!
Optional Workshop: For the live version of the class, you'll get extended Q&A and real-time demonstrations of how to apply what you've learned to your daily work. In recorded form, the workshop session provides additional examples and practice exercises to work through on your own time.
After providing payment, you will receive a confirmation email with instructions for completing your live class registration(s), or accessing your selected recording(s), within one business day. Instructions will be sent to the email provided during checkout.