May 2022

Become A Custom Search Engines Expert

In our class, you'll learn the what, why, and how of Google Custom Search Engines for Recruitment.

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This interactive two-part course is based on our book "Custom Search – Discover more:". Whether you're a Sourcer, Recruiter, or Researcher, Google's Programmable Search Engines (formerly Custom Search Engines) can be a valuable tool in your search arsenal. In this course, we will introduce you to the full range of what CSEs can do, including CSE "hacks" to extend the reach of your searches.

We will show you how to create simple and complex CSEs, even if you have a non-technical background. With CSEs, you can eliminate the need for advanced Boolean operators, expand the limits of Google's search capabilities, and search for structured information on the web. Additionally, CSEs provide an easy way for advanced users to share searches with less experienced team members, making it a great collaboration tool.

As part of the course, you will have access to more than twenty Custom Search Engines built and used by our Master Sourcers. You can use these CSEs as-is or take them as inspiration to develop specialized CSEs that can save you time and effort in your searches.

Join us to discover the full potential of Google's Programmable Search Engines!

How Search Works
What Is a Custom Search Engine?
Why Use CSEs?
Google Search Operators Tip Sheet
CSE Creation and Advanced Settings
How Users Experience Your CSE

Example: LinkedIn profile X-Ray
Example: CSE X-Raying a List of Sites - “Documents - Storage”

“Soft” X-Raying in CSEs
“Search Everything” CSEs
CSE URL Templates – Syntax and examples
Automatically Included Search Terms
Refinements, Advanced Features, and Statistics

Examples: Google Scholar Profiles, Slideshare Resume and CV Search, About.me X-Ray, Diversity Associations, Email Formats, Language Proficiency, Hidden Resumes

Schema Objects: Searching for Persons

Examples: Person Search – Meetup, LinkedIn, GitHub

Pagemaps and Metatags
How To Discover Structured Data with Any CSE
Find Which Pages Contain Which Objects
Searching by Fields in Structured Data; Combining Operators

Example Advanced LinkedIn X-Ray
Example Search Women Nurses and Doctors on Doximity

Custom Search Engine APIs
Query CSEs from software code
Example: Social List (our tool based on CSE APIs)
Summary

What's included?

Complete recording and presentation slides
Workshop Recording
Library of CSEs to use as a guideline
30-day online support guarantee

Class Outcomes

You will learn the what, why, and how of Google Custom Search Engines for Recruitment. After this class, you’ll be able to build simple yet powerful Custom Search Engines in minutes.

Who Will Benefit

Our course is designed for individuals who search the internet, including Sourcers, Recruiters, and OSINT Researchers, as well as those interested in creating Custom Search Engines (CSEs) for themselves and their teams. Familiarity with the Boolean search syntax on Google is expected from all attendees.

Become A Custom Search Engines Expert

Description

Lecture Outline

What's included?

Class Outcomes

Who Will Benefit

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