Recruitment Research – What, Why and How

This informative class provides you with the tools and techniques to kick-start your recruitment research process.

Recruitment research supports pipe-lining of potential candidates, as opposed to immediate recruiting. A research-focused talent acquisition strategy is essential for in-house Sourcers and Recruiters, as well as recruitment agencies working within niche markets.

One of the first places recruitment research started was in Silicon Valley, where the tech companies realized that contacting software engineers about live roles wasn’t working well enough. Their competitors had strong retention policies and the best people were continuously in high demand!

To acquire top talent, these companies needed to identify strong candidates well in advance of vacancies coming open. Building relationships with potential candidates ahead of time lets talent acquisition specialist communicate their company values, explain what the job roles commonly entail, and discuss candidates' personal situations. Market intelligence and talent branding allow delivering the right pitch, to the right person, at the right time.

Topics covered include:

  • Recruitment research – what is it, who does it and why you should!
  • Competitor analysis, market mapping, and brand awareness campaigns.
  • Finding target companies, colleges, and universities to pull from.
  • How do you find everyone in a department or company?
  • Building organograms.
  • Tools & techniques to create large engaged communities.
  • How to warm up passive candidates so they are interested in a future job opportunity.

What You Will Learn: This class lays out the importance of the recruitment research function, providing copies examples of how to implement and apply research best practices.

Who Will Benefit: Full-time Sourcers; Internet Researchers; Recruiters who are comfortable doing basic Sourcing and want to advance their skills; Managers who set up Sourcing and Research functions for their teams.

Included: For live and recorded classes alike, all who register will receive the complete recording and presentation slides.

30 Days Support: This class includes our 30-day online support guarantee. Get answers to your questions, additional examples, and suggestions for implementing what you learn!

Upcoming Sessions - Limited Seating
Lecture: No upcoming sessions scheduled.
Practice: No upcoming sessions scheduled.

Check our live webinar schedule for other upcoming classes.

Training Library Recordings
Lecture Recorded: July 19th, 2017

Choose Your Session(s):

After providing payment, you will receive a confirmation email with instructions for completing your live class registration, or accessing your selected recording(s), within one business day. Instructions will be sent to the email provided during checkout.