Competitive Intelligence for Recruiters

Competitive Intelligence (CI) refers to the process of gathering and analyzing information about a company's industry, business environment, competitors, and services. By applying the same research techniques used in Competitive Intelligence, Sourcers and Recruiters can gain valuable insights into the job market. This knowledge provides value throughout the entire recruitment process - from advising hiring managers on the intake process to negotiating with candidates and closing deals.

Access to previously gathered Competitive Intelligence can significantly enhance the effectiveness of your sourcing efforts. By utilizing this information, you can refine your approach to sites, tools, and search strings for optimal results. For example, knowing which companies are hiring or firing in specific locations can inform your search strategy when sourcing from a target company list.

By conducting thorough research before sourcing, you can achieve faster results, build comprehensive talent pipelines, identify unique prospects, and engage with confidence through informed interactions.

In our class, you'll explore a range of techniques to evaluate the competitive landscape for your company or requisition. You'll learn to leverage familiar tools like search engines, job boards, and social networks in innovative ways, applying them to uncover competitors in a specific industry or location, identify similar job titles across multiple companies, pinpoint organizations that use the same technology or methods as your own, gather salary data, and more.

• What is Competitive Intelligence?
• Importance of Competitive Intelligence In Recruiting
• What Do We Want to Find?
• Offline Competitive Intelligence
• Google as a CI Tool
• Search for Work That is Already Done
• Top N Companies
• Common Names
• Email Formats
• Locations
• Researching Companies
• B2B Info Databases
• Company Reviews
• LinkedIn Sales Navigator
• Google Maps
• Company Registers
• Track Job Changes
• LinkedIn Search Examples
• Executive Moves
• Acquisitions and Mergers
• Tip: Use Interactive Search Dialogs
• Technologies and Terminology
• Job Titles Research
• Schools and Degrees
• Competitors’ Job Posts
• Salaries
• Alerts (Tools)
• Continuing Your Research