Become A Custom Search Engines Expert
This interactive two-part course is based on our book "Custom Search – Discover more:". Whether you're a Sourcer, Recruiter, or Researcher, Google's Programmable Search Engines (formerly Custom Search Engines) can be a valuable tool in your search arsenal. In this course, we will introduce you to the full range of what CSEs can do, including CSE "hacks" to extend the reach of your searches.
We will show you how to create simple and complex CSEs, even if you have a non-technical background. With CSEs, you can eliminate the need for advanced Boolean operators, expand the limits of Google's search capabilities, and search for structured information on the web. Additionally, CSEs provide an easy way for advanced users to share searches with less experienced team members, making it a great collaboration tool.
As part of the course, you will have access to more than twenty Custom Search Engines built and used by our Master Sourcers. You can use these CSEs as-is or take them as inspiration to develop specialized CSEs that can save you time and effort in your searches.
Join us to discover the full potential of Google's Programmable Search Engines!
Part 1 Outline - Building Custom Search Engines
- How Search Works
- What Is a Custom Search Engine?
- Google Search Operators Tip Sheet
- CSE Creation and Advanced Settings
- "Search Everything" CSEs
- How Users Experience Your CSE
- Example: LinkedIn Profile X-Ray
- Example: X-Raying a List of Document Storage Sites
- CSE URL Templates – Syntax and examples
- Automatically Included Search Terms
- Refinements, Advanced Features, and Statistics
- Examples: Google Scholar Profiles, Slideshare Resume and CV Search, About.me X-Ray, Diversity Associations, Email Formats, Language Proficiency, Hidden Resumes
- Settings as XML Files
- Sharing Access
Part 2 Outline - Using CSEs for Filtered Web Search
- Filtering the Web with Metadata
- Schema Objects: Searching for Persons
- Examples: Person Search – LinkedIn, GitHub
- Microformats & Metatags
- Knowledge Graph vs Schema
- How To Discover Structured Data with Any CSE
- Find Which Pages Contain Which Objects
- Searching by Fields in Structured Data
- Introducing more:
- Combining objects, Boolean, and Operators
- A Collection of Our Favorite CSEs
Complete recording and presentation slides
Library of CSEs to use as a guideline
30-day online support guarantee
Certificate of Completion