August 2023

Become A Custom Search Engines Expert

In our class, you'll learn to build powerful Custom Search Engines for Recruitment in minutes and explore the hidden world of web metadata.

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This interactive two-part course is based on our book "Custom Search – Discover more:". Whether you're a Sourcer, Recruiter, or Researcher, Google's Programmable Search Engines (formerly Custom Search Engines) can be a valuable tool in your search arsenal. In this course, we will introduce you to the full range of what CSEs can do, including CSE "hacks" to extend the reach of your searches.

We will show you how to create simple and complex CSEs, even if you have a non-technical background. With CSEs, you can eliminate the need for advanced Boolean operators, expand the limits of Google's search capabilities, and search for structured information on the web. Additionally, CSEs provide an easy way for advanced users to share searches with less experienced team members, making it a great collaboration tool.

As part of the course, you will have access to more than twenty Custom Search Engines built and used by our Master Sourcers. You can use these CSEs as-is or take them as inspiration to develop specialized CSEs that can save you time and effort in your searches.

Join us to discover the full potential of Google's Programmable Search Engines!

How Search Works
What Is a Custom Search Engine?
Google Search Operators Tip Sheet
CSE Creation and Advanced Settings

"Search Everything" CSEs

How Users Experience Your CSE

Example: LinkedIn Profile X-Ray
Example: X-Raying a List of Document Storage Sites

CSE URL Templates – Syntax and examples
Automatically Included Search Terms
Refinements, Advanced Features, and Statistics

Examples: Google Scholar Profiles, Slideshare Resume and CV Search, About.me X-Ray, Diversity Associations, Email Formats, Language Proficiency, Hidden Resumes

Settings as XML Files
Sharing Access

Filtering the Web with Metadata
Schema Objects: Searching for Persons

Examples: Person Search – LinkedIn, GitHub

Microformats & Metatags
Knowledge Graph vs Schema
How To Discover Structured Data with Any CSE
Find Which Pages Contain Which Objects
Searching by Fields in Structured Data

Introducing more:
Combining objects, Boolean, and Operators

A Collection of Our Favorite CSEs

What's included?

Complete recording and presentation slides
Library of CSEs to use as a guideline
30-day online support guarantee
Certificate of Completion

Class Outcomes

You will learn the what, why, and how of Google Custom Search Engines for Recruitment. After this class, you’ll be able to build simple yet powerful Custom Search Engines in minutes.

Who Will Benefit

Our course is designed for individuals who search the internet, including Sourcers, Recruiters, and OSINT Researchers, as well as those interested in creating Custom Search Engines (CSEs) for themselves and their teams. Familiarity with the Boolean search syntax on Google is expected from all attendees.

Become A Custom Search Engines Expert

Description

Part 1 Outline - Building Custom Search Engines

Part 2 Outline - Using CSEs for Filtered Web Search

What's included?

Class Outcomes

Who Will Benefit

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